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All Pretend Play

Shop pretend play toys at Toyworld NZ.

Discover dress-up costumes, role-play toys, play kitchens, tool sets, doctor kits, and imaginative play favourites that inspire creativity, confidence, and endless storytelling.

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221 products

Princess Enchanted Jewellery Set - Toyworld NZ

Pecoware

Princess Enchanted Jewellery Set

Regular price $14.99
Sale price $14.99 Regular price
Pink Poppy Leopard Ball Chain Necklace - Toyworld NZ

Pink Poppy

Pink Poppy Leopard Ball Chain Necklace

Regular price $12.99
Sale price $12.99 Regular price
Pink Poppy Sparkly Glitter Ombre Bangle - Toyworld NZ

Pink Poppy

Pink Poppy Sparkly Glitter Ombre Bangle

Regular price $9.99
Sale price $9.99 Regular price
SES Dressup Hairdresser - Toyworld NZ

Toyworld NZ

SES Dressup Hairdresser

Regular price $24.99
Sale price $24.99 Regular price
Our Generation Accessory - Butterfly Purse Fashion Set

Our Generation

Our Generation Accessory - Butterfly Purse Fashion Set

Regular price $24.99
Sale price $24.99 Regular price
Pink Poppy Unicorn Love Necklace - Toyworld NZ

Pink Poppy

Pink Poppy Unicorn Love Necklace

Regular price $12.99
Sale price $12.99 Regular price
Pink Poppy Rainbow Chunky Glitter Snap Clips - Toyworld NZ

Pink Poppy

Pink Poppy Rainbow Chunky Glitter Snap Clips

Regular price $7.99
Sale price $7.99 Regular price
Pink Poppy Vibrant Butterfly Bracelet - Toyworld NZ

Pink Poppy

Pink Poppy Vibrant Butterfly Bracelet

Regular price $12.99
Sale price $12.99 Regular price
Masters of the Universe  Skeletor Roleplay Mask with Sounds and Lights - Toyworld NZ

Masters of the Universe

Masters of the Universe Skeletor Roleplay Mask with Sounds & Lights

Regular price $54.99
Sale price $54.99 Regular price
Pink Poppy Rainbow Star Sparkly Hair Clip - Toyworld NZ

Pink Poppy

Pink Poppy Rainbow Star Sparkly Hair Clip

Regular price $12.99
Sale price $12.99 Regular price
Pink Poppy Butterfly Friends Bracelet-Onesize - Toyworld NZ

Pink Poppy

Pink Poppy Butterfly Friends Bracelet-Onesize

Regular price $12.99
Sale price $12.99 Regular price
Twinkle & Twirl Butterfly Multi Set - Pink - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Butterfly Multi Set - Pink

Regular price $19.99
Sale price $19.99 Regular price
Butterfly Kisses Lip Set - Toyworld NZ

Make It Real

Butterfly Kisses Lip Set

Regular price $27.99
Sale price $27.99 Regular price
SES DRESSUP FIREFIGHTER - Toyworld NZ

Toyworld NZ

SES Dressup Firefighter

Regular price $24.99
Sale price $24.99 Regular price
Pink Poppy Rainbow Heart Hair Clips - Toyworld NZ

Pink Poppy

Pink Poppy Rainbow Heart Hair Clips

Regular price $9.99
Sale price $9.99 Regular price
Hello Kitty - Purse - Toyworld NZ

Hello Kitty and Friends

Hello Kitty - Purse

Regular price $19.99
Sale price $19.99 Regular price
Make It Real Fashion Pouch With Patches - Toyworld NZ

Make It Real

Make It Real Fashion Pouch With Patches

Regular price $39.99
Sale price $39.99 Regular price
Twinkle & Twirl Beads Aliceband 2 Piece - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Beads Aliceband 2 Piece

Regular price $12.99
Sale price $12.99 Regular price
Twinkle & Twirl Flower Coin Purse - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Flower Coin Purse

Regular price $14.99
Sale price $14.99 Regular price
Twinkle & Twirl Sequin Scrunchie - White - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Sequin Scrunchie - White

Regular price $12.99
Sale price $12.99 Regular price
Twinkle & Twirl Bubble Heart Key Ring - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Bubble Heart Key Ring

Regular price $9.99
Sale price $9.99 Regular price
Twinkle & Twirl Hair Tie Set - Rainbow Puff - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Hair Tie Set - Rainbow Puff

Regular price $14.99
Sale price $14.99 Regular price
Cra-Z-Art Shimmer 'N Sparkle Light Up Beauty Studio - Toyworld NZ

Cra-Z-Art

Cra-Z-Art Shimmer 'N Sparkle Light Up Beauty Studio

Regular price $89.99
Sale price $89.99 Regular price
Avenir Nail Sticker Glow In Dark Green - Toyworld NZ

Avenir

Avenir Nail Sticker Glow In Dark Green

Regular price $4.99
Sale price $4.99 Regular price
Cra-Z-Art Shimmer 'N Sparkle Sparkling Gem Lip Treats - Toyworld NZ

Cra-Z-Art

Cra-Z-Art Shimmer 'N Sparkle Sparkling Gem Lip Treats

Regular price $44.99
Sale price $44.99 Regular price
Twinkle & Twirl Micro Flower 8 Piece Claw Clips - Ice Cream - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Micro Flower 8 Piece Claw Clips - Ice Cream

Regular price $12.99
Sale price $12.99 Regular price
Make It Real Three Cheers For Girls Butterfly Nail Polish Trio Pack - Toyworld NZ

Make It Real

Make It Real Three Cheers For Girls Butterfly Nail Polish Trio Pack

Regular price $19.99
Sale price $19.99 Regular price
Twinkle & Twirl Sequin Scrunchie - Pink - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Sequin Scrunchie - Pink

Regular price $12.99
Sale price $12.99 Regular price
Twinkle & Twirl Sequin Bow Slide - Pink - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Sequin Bow Slide - Pink

Regular price $9.99
Sale price $9.99 Regular price
3C4G Sugar Style Cosmetic Set - Toyworld NZ

Make It Real

3C4G Sugar Style Cosmetic Set

Regular price $29.99
Sale price $29.99 Regular price
SES Police Dress Up Costume Set - Toyworld NZ

Toyworld NZ

SES Police Dress Up Costume Set

Regular price $24.99
Sale price $24.99 Regular price
Pink Poppy Fabric Ribbon Ladybug Hairclip - Toyworld NZ

Pink Poppy

Pink Poppy Fabric Ribbon Ladybug Hairclip

Regular price $8.99
Sale price $8.99 Regular price
Twinkle & Twirl Flower Bracelet & Ring Set - Yellow - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Flower Bracelet & Ring Set - Yellow

Regular price $19.99
Sale price $19.99 Regular price
Twinkle & Twirl Hair Tie Set - Flower Beads - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Hair Tie Set - Flower Beads

Regular price $14.99
Sale price $14.99 Regular price
Twinkle & Twirl Unicorn Coin Purse - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Unicorn Coin Purse

Regular price $14.99
Sale price $14.99 Regular price
Twinkle & Twirl Star Slides 2 Piece - Silver - Toyworld NZ

Toyworld NZ

Twinkle & Twirl Star Slides 2 Piece - Silver

Regular price $9.99
Sale price $9.99 Regular price

Spark Imagination with Pretend Play Toys at Toyworld NZ.

Every great adventure starts with imagination, and Toyworld NZ's Pretend Play collection is full of toys that inspire children to dream, create, and explore.

Whether they're running a busy kitchen, caring for dolls, playing doctor, building a construction site, or embarking on magical adventures, pretend play helps children bring their ideas to life through creative storytelling.

Explore a fantastic range of pretend play toys from trusted brands including Melissa & Doug, Playgo, Hape, Barbie, BABY born, Baby Alive, Bluey, Disney, LEGO®, and more.

Discover play kitchens, tool benches, cash registers, tea sets, costumes, doll accessories, cleaning sets, role-play kits, and themed playsets designed to keep young imaginations engaged for hours.

Perfect for developing creativity, communication, confidence, empathy, and social skills, pretend play encourages children to learn about the world around them through fun, open-ended play.

Shop the complete Pretend Play collection online at Toyworld NZ and inspire endless adventures, one imaginative story at a time.

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