Squishmallows

Cuddle, collect, and squeeze with Squishmallows at Toyworld NZ - where comfort, creativity, and personality come together.

Launched in 2017, Squishmallows quickly became a global phenomenon, loved for their ultra-soft feel, adorable designs, and unique character backstories.

With thousands of different styles - from animals and fantasy creatures to food-inspired characters - each Squishmallow has its own name and personality, encouraging connection and imaginative storytelling.

More than just plush toys, Squishmallows have become a cultural trend, gaining massive popularity through social media and collector communities.

Their comforting, squishy texture and collectible nature make them perfect for play, display, and relaxation - appealing to kids and fans of all ages.

Whether your child is starting their first 'Squad' or adding to a growing collection, every Squishmallow brings softness, fun, and personality to playtime.

Shop Squishmallows plush, soft toys, and collectibles at Toyworld NZ and join the Squish Squad today!