About Us
Toyworld – Where the Best Toys Come From
Proudly New Zealand owned and operated, Toyworld New Zealand is the heart of the largest network of independent toy stores across Australia and New Zealand. Toyworld delivers not just toys, but childhood magic.
Since the 1970s, Toyworld has grown into a trusted retail family built on passion and service. Every store is independently owned yet united by common values: expert advice, deep product knowledge, and a huge selection of leading brands from LEGO and Fisher‑Price to Hasbro and Ravensburger.
Where We Started
Toyworld began as the toy arm of Associated Retailers Limited (ARL) in the mid‑1970s, using its founding motto “Where The Best Toys Come From” to become a standout presence in Australian toy retail.
What Makes us Different
Each Toyworld store individually owned and operated and is embedded in its community. This means our stores can bring fun, trusted advice, and family-friendly service to generations of kids and parents. Whether you’re looking for educational gifts, collectables, games, STEM kits, or outdoor play sets, our team offer tailored recommendations backed by deep experience
Shop with Us
Online
Shop with us online for an easy-to-navigate website, offering features like Click & Collect and real‑time stock availability.
Find Your Nearest Store
With over 30 locations across New Zealand, it’s easy to shop near you. Simply use our Store Locator tool to locate your closest Toyworld and see what’s in stock.
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