Bluey Figures and Playsets

Bring the world of Bluey to life with figures, plush toys, and playsets inspired by everyone’s favourite Blue Heeler family!

Created in Australia and loved around the world, Bluey follows a lovable Blue Heeler pup and her family as they turn ordinary moments into extraordinary play.

Since its debut in 2018, the show has become a global phenomenon, celebrated for its humour, creativity, and positive portrayal of family life.

Inspired by the show’s memorable characters and episodes, explore a wide range of Bluey toys, plush, and playsets that let kids recreate their favourite moments or invent brand-new stories. 

Shop the full Bluey Figures, Plush & Playsets range at Toyworld NZ and make every day a Bluey day!