Bluey

Bring the world of Bluey to life with fun toys inspired by everyone’s favourite Blue Heeler family!

Created in Australia and loved around the world, Bluey follows a lovable Blue Heeler pup and her family as they turn ordinary moments into extraordinary play.

Since its debut in 2018, the show has become a global phenomenon, celebrated for its humour, creativity, and positive portrayal of family life.

At the heart of Bluey is imaginative play - encouraging kids to explore creativity, problem-solving, and emotional connection through storytelling.

Inspired by the show’s memorable characters and episodes, explore a wide range of Bluey toys, plush, and playsets that let kids recreate their favourite moments or invent brand-new stories. 

Whether it’s backyard games, family adventures, or everday fun, Bluey inspires meaningful play that both kids and parents can enjoy together.

Shop Bluey toys and playsets at Toyworld NZ and bring home the fun, laughter, and imagination of one of the world’s most loved preschool brands!