Crazy Aaron's

Stretch, bounce, and create with Crazy Aaron’s Thinking Putty at Toyworld NZ.

Founded in 1998 by innovator Aaron Muderick, Crazy Aaron’s began as a passion project experimenting with putty and quickly evolved into a global brand known for its iconic Thinking Putty®.

At the heart of Crazy Aaron’s is sensory play - from stretchable, bounceable, and sculptable putty to creative compounds and slime, each product is designed to engage the senses, spark creativity, and encourage focus through tactile play.

Originally popular as a stress-relief tool, Thinking Putty has grown into a favourite for kids, educators, and even therapists thanks to its versatility and satisfying feel.

Explore a wide range of safe, non-toxic Crazy Aaron’s Thinking Putty, sensory toys, and creative compounds designed for fidgeting, learning, and play.

Shop Crazy Aaron’s Thinking Putty and sensory toys at Toyworld NZ and discover the joy of creative, tactile play!